The Challenge: Manual Copywriting and Rising Support Volume
Quipli’s content team spent endless hours writing and editing detailed descriptions for each piece of equipment, drills, excavators, generators, and more. Every new tool meant a new round of research, drafting, and SEO optimization. This repetitive, manual task created bottlenecks:
- Slow Turnaround for Descriptions: Crafting each product blurb took 10-20 minutes; with hundreds of tools in Quipli’s catalog, the team devoted more than 20 hours per week to draft product descriptions.
- Inconsistent Tone & Accuracy: With multiple writers involved, descriptions varied in tone and detail, requiring additional review cycles.
- Customer Support Strain: At the same time, the support team faced an influx of basic questions, “How do I filter by tool type?” or “What’s included in the insurance add on?” Agents spent up to 30% of their time on repetitive inquiries, delaying critical issue resolution.
Quipli needed a way to automate content creation without sacrificing quality and a scalable support solution that could handle common queries around the clock.
Partnering With Scout:
Quipli chose Scout for its rapid setup and advanced AI capabilities. The integration unfolded in two phases:
- Implementing the Product Description Workflow:
- Data Ingestion: The Quipli team connected their equipment database, complete with make, model, and key specifications to Scout.
- Template Customization: Scout’s product description templates were fine-tuned to Quipli’s brand voice, ensuring each description matched the platform’s friendly, informative style.
- Instant Generation: Today, a content manager enters “Makita, 18V Cordless Drill,” and Scout returns a 150-word, SEO-optimized description in seconds, complete with usage tips and specifications.
- Deploying the Quipli Assistant
- Knowledge Base Setup: Quipli imported help articles from Zendesk, setup guides, and FAQ data into Scout’s knowledge repository.
- Customer Facing Website Integration: The Quipli Assistant went live on Quipli’s website, answering customer queries in real time.
- Training & Fallback Logic: Scout’s AI was trained to answer questions like “How do I add a new tool category?” or “What’s Quipli’s weekend support policy?” When uncertain, the Assistant routes queries to a human agent.
Both workflows were fully operational within a week, requiring no changes to Quipli’s core platform and minimal developer resources to maintain.
Transforming Content and Support
Key Outcomes:
- 100+ Descriptions Generated Weekly: Automating product blurbs has saved over 20 hours of writing time each week.
- Consistent, High-Quality Copy: Every description now aligns with Quipli’s brand tone and SEO best practices without manual editing cycles.
- ~25% of Support Queries Resolved by the Assistant: The Quipli Assistant handles six out of ten incoming questions, everything from “What’s the difference between rental tiers?” to “How do I set up automatic invoicing?”
- 80 Support Hours Saved Monthly: By automating routine inquiries, the support team redirects its focus to complex issues and new feature rollouts.
- 24/7 Availability: Customers receive instant, accurate answers any time of day, boosting satisfaction and reducing wait times.
Scout’s AI-driven workflows have allowed Quipli to automate time consuming tasks and deliver instant, accurate support, driving efficiency and scalability across both content and customer service.